IULI’s Business and Social Science Faculty Acquires Intellectual Property Rights for Their Latest Published Book

Aditya N. Putra, M.Par, head of Hotel and Tourism Department, Irma M.Nawangwulan, MBA, CPM (Asia), lecturer of the Business and Social Science Faculty and Dr. Samuel PD Anantadjaya, dean of the Business and Social Science faculty at IULI have acquired intellectual property rights for their book titled: “ The Mixtures of Food Display & Food Quality.”

Food display has become an important factor in boosting one’s satisfaction in dining experience. However, the food display must be accompanied by food quality to improve the level of satisfaction of diners, thus this book was written to further examine this matter.

This book also includes a study toward loyalty. The purpose of this book is to try to identify the influential level of both food display and food quality toward the degree of customer dining satisfaction and loyalty. Both qualitative and quantitative approaches are used in this study to seek out the details of the relationships among variables. A food influencer/reviewer was involved to comment on the relationships. Questionnaires were distributed to diners in Tutup Panci Bistro and the findings indicated that both food display and food quality have a positive influence toward the level of dining satisfaction of customers at Tutup Panci Bistro.